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World Cup Tobacco Ads Draw Protests
AP, 2002-05-14, via tobacco.org
KUALA LUMPUR, Malaysia (AP) - A leading Malaysian consumer group on Tuesday urged FIFA President Sepp Blatter to stop the Malaysian arm of an international tobacco company from sponsoring World Cup telecasts.
The Consumers Association of Penang said in a letter to Blatter that British American Tobacco Malaysia's sponsorship of local World Cup broadcasts through its Dunhill brand flouted FIFA's tobacco-free policy and jeopardized efforts by the World Health Organization to curb smoking.
"We register our outrage that FIFA has not acted to stop the association of tobacco with soccer," said Mohamed Idris, the consumer group's president. "Your inaction has resulted in Malaysians being confused over (the) WHO's important anti-smoking messages."
FIFA has signed an agreement with the WHO to bar cigarette promotion and smoking in the stadiums during the May 31-June 30 World Cup games in Japan and South Korea.
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